Choosemylife

Personal and Career Coaching

The power of caring passionately


After graduating in Information Systems Engineering at the University of Surrey in the UK, Carlo established Advanced Alchemy, a company that accelerates business success in the technology field  and supports giants like Microsoft, IBM, Sun Microsystems both strategically and tactically from a sales and marketing angle. He founded his business on a solid ethical basis and in alignment with his ideals. He says  "The name itself indicates the process of evolution and improvement. Alchemy means one's personal spiritual development, it means creating value in business, it means creating prosperity from an arid base."


While being a successful businessman, he never lost his sight of his dream of contributing to the alleviation of poverty in rural areas of Ethiopia. "I knew that the day would come when I would be able to act."


In 2005 he founded Alchemy World, an NGO headquartered in Addis Abeba, whose objective is the empowerment of the poorest by facilitating social entrepreneurship. Youths are embarked on a three year training in business skills by the end of which they are supported to create a business in information and technology services. 


In 2005 he founded Alchemy World, an NGO headquartered in Addis Abeba, whose objective is the empowerment of the poorest by facilitating social entrepreneurship. Youths are embarked on a three year training in business skills by the end of which they are supported to create a business in information and technology services. 


A concrete example is the creation of the first Internet Cafe in the town of Debark at 3600 metres above sea level, at the doors of the Simien Mountain National Park, a venue sought out by tourists and hikers. 


The beneficiary of this entrepreneur programme was Shiferaw Aserate,  who was then a 25 year-old with a dream to set up a business, supporting his family and contribute to the prosperity of his community.  Shif  has fulfilled his dream is now, in his turn, a successful entrepreneur running not only a much larger cybercafe but also a travel agency specialized in hiking trips in Ethiopia.  He is a pillar of his community, respected for his generosity and entrerpreneurship. 


 
 

Alchemy World also establishes partnerships with local NGOs such as the Tara Centre for the sponsorship of destitute children 


What drives Carlo ?  


Passion for what he does, a sense of possibility, a deep desire to contribute, belief and trust in life, plenty of space for joy, a sense of mission, the capacity of fearlessly taking action and staying in focus day after day.


This is how he sums it up:


"We will do what we must to leave behind a legacy of powerful positive change. When we are on our last legs and we contemplate the course of our lives we will feel the warm glow of satisfaction that comes from the knowledge that our best shot was big enough to help to change the fortunes of East Africa."


Visit the website of  Alchemy World - Next Generation Africa to learn about the other projects managed by this passionate entrepreneur.